Here are some notes in bullet point form on this years BBC sound list.
1. The tastemakers….the list has changed borderline-radically this year. Compare the percentage of *very* mainstream radio with this year and last. 2014 is almost entirely BBC radio, online buzz and press driven. Thus it means point 4 is even more relevant than ever before.
2. The ‘creative’, that is, how you present your artist online - the photo, the first image, the video is more important than ever , and keeping these tools fresh are more important now than where you premiere your content.
3. How important is it to be on the list? Same time / place next year for the answer. Commercially the list is very often off point but that’s okay, isn’t it? See Bastille, Passenger etc etc. From previous experience it’s all about how you handle it, it obviously helps your media campaign and has a direct effect on radio people. Gold Panda and Friends we dialled down. Niki & The Dove, we dialled up.
4. Pitchfork does pop very well, they’ve been behind and written ‘Rising’ features on Sampha, Twigs, Chance The Rapper and Kelela and posted about, Sam Smith, Chloe Howl, Say Lou Lou and Banks and they could end up posting tracks / reviews / interviews with most of the list.
5. It’s all a bit lacking in commercial opportunity….does that mean that wider media will stop paying attention? Probably not. Not yet anyway.