“Music’s like a long train. Some people got on at the beginning of the line. Others join it later. They can explore the rest of the carriages but their experience of the journey will not be the same as the people who got on earlier. The passengers who’ve been there longest may point out that the train is going round in circles and has passed certain landmarks before. The newer passengers don’t care. It’s new to them. In fact they might get excited about a station which they previously passed through without comment. Their view of the journey is a different one.”
David Hepworth nails it. It’s important to remember that your viewpoint on anything is just that - yours. If everyone was a thirty year old man working on a music magazine, we’d all be screwed. I’m well boring. (via stephenackroyd)
This is pertinent on many campaigns now, the track we start online with may well end up coming back to us months later, how do we excite those people again and how is relevance retained. Icona Pop’s ‘I Love It’ is a great example of a song hitting online then finally getting radio and chart positions a year on. But to the original point - absolutely and this highlights how fragmented UK media now is when it comes to discovery
Reblogged from stephenackroyd
Reblogged from 
